{"id":509,"date":"2023-02-23T11:53:55","date_gmt":"2023-02-23T11:53:55","guid":{"rendered":"https:\/\/margotkb.com\/?p=509"},"modified":"2023-02-28T12:35:46","modified_gmt":"2023-02-28T12:35:46","slug":"lykkeway","status":"publish","type":"post","link":"https:\/\/margotkb.com\/en\/lykkeway\/","title":{"rendered":"Lykkeway"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"509\" class=\"elementor elementor-509\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1ef2b84 elementor-section-full_width elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"1ef2b84\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-87fd2c6\" data-id=\"87fd2c6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9cc14f5 wpr-grid-columns-1 wpr-grid-columns--tablet2 wpr-grid-columns--mobile1 wpr-item-styles-inner elementor-widget elementor-widget-wpr-grid\" data-id=\"9cc14f5\" data-element_type=\"widget\" data-widget_type=\"wpr-grid.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<ul class=\"wpr-grid-filters elementor-clearfix wpr-grid-filters-sep-right\"><li class=\"wpr-pointer-none wpr-pointer-line-fx wpr-pointer-fx-none\"><span data-filter=\"*\" class=\"wpr-active-filter\">All projects<\/span><em class=\"wpr-grid-filters-sep\">\/<\/em><\/li><li class=\"wpr-pointer-none wpr-pointer-line-fx wpr-pointer-fx-none\"><span  data-filter=\".category-identitegraphique\">Visual identity<\/span><em class=\"wpr-grid-filters-sep\">\/<\/em><\/li><li class=\"wpr-pointer-none wpr-pointer-line-fx wpr-pointer-fx-none\"><span  data-filter=\".category-miseenpage\">Print<\/span><em class=\"wpr-grid-filters-sep\">\/<\/em><\/li><li class=\"wpr-pointer-none wpr-pointer-line-fx wpr-pointer-fx-none\"><span  data-filter=\".category-reseauxsociaux\">Social media<\/span><em class=\"wpr-grid-filters-sep\">\/<\/em><\/li><li class=\"wpr-pointer-none wpr-pointer-line-fx wpr-pointer-fx-none\"><span  data-filter=\".category-supportludique\">Active learning<\/span><em class=\"wpr-grid-filters-sep\">\/<\/em><\/li><li class=\"wpr-pointer-none wpr-pointer-line-fx wpr-pointer-fx-none\"><span  data-filter=\".category-web\">Web<\/span><em class=\"wpr-grid-filters-sep\">\/<\/em><\/li><\/ul><section class=\"wpr-grid elementor-clearfix\" data-settings=\"{&quot;layout&quot;:&quot;list&quot;,&quot;columns_desktop&quot;:&quot;1&quot;,&quot;gutter_hr&quot;:0,&quot;gutter_hr_mobile&quot;:0,&quot;gutter_hr_mobile_extra&quot;:0,&quot;gutter_hr_tablet&quot;:0,&quot;gutter_hr_tablet_extra&quot;:0,&quot;gutter_hr_laptop&quot;:0,&quot;gutter_hr_widescreen&quot;:0,&quot;gutter_vr&quot;:10,&quot;gutter_vr_mobile&quot;:10,&quot;gutter_vr_mobile_extra&quot;:10,&quot;gutter_vr_tablet&quot;:10,&quot;gutter_vr_tablet_extra&quot;:10,&quot;gutter_vr_laptop&quot;:10,&quot;gutter_vr_widescreen&quot;:10,&quot;animation&quot;:&quot;default&quot;,&quot;animation_duration&quot;:0.3,&quot;animation_delay&quot;:0.1,&quot;deeplinking&quot;:&quot;&quot;,&quot;filters_linkable&quot;:&quot;&quot;,&quot;filters_default_filter&quot;:&quot;&quot;,&quot;filters_count&quot;:&quot;&quot;,&quot;filters_hide_empty&quot;:&quot;no&quot;,&quot;filters_animation&quot;:&quot;default&quot;,&quot;filters_animation_duration&quot;:0.3,&quot;filters_animation_delay&quot;:0.1,&quot;pagination_type&quot;:&quot;load-more&quot;,&quot;pagination_max_pages&quot;:1,&quot;media_align&quot;:&quot;right&quot;,&quot;media_width&quot;:26,&quot;media_distance&quot;:0,&quot;lightbox&quot;:{&quot;selector&quot;:&quot;.wpr-grid-image-wrap&quot;,&quot;iframeMaxWidth&quot;:&quot;60%&quot;,&quot;hash&quot;:false,&quot;autoplay&quot;:&quot;&quot;,&quot;pause&quot;:5000,&quot;progressBar&quot;:&quot;true&quot;,&quot;counter&quot;:&quot;&quot;,&quot;controls&quot;:&quot;&quot;,&quot;getCaptionFromTitleOrAlt&quot;:&quot;&quot;,&quot;thumbnail&quot;:&quot;&quot;,&quot;showThumbByDefault&quot;:&quot;&quot;,&quot;share&quot;:&quot;&quot;,&quot;zoom&quot;:&quot;&quot;,&quot;fullScreen&quot;:&quot;&quot;,&quot;download&quot;:&quot;&quot;}}\"><article class=\"wpr-grid-item elementor-clearfix post-501 post type-post status-publish format-standard hentry category-identitegraphique\"><div class=\"wpr-grid-item-inner\"><div class=\"wpr-grid-media-wrap wpr-effect-size-medium\" data-overlay-link=\"yes\"><div class=\"wpr-grid-media-hover wpr-animation-wrap\"><div class=\"wpr-grid-media-hover-bg  wpr-overlay-fade-in wpr-anim-size-large wpr-anim-timing-ease-default wpr-anim-transparency\" data-url=\"https:\/\/margotkb.com\/en\/madame-marius\/\"><\/div><\/div><\/div><div class=\"wpr-grid-item-below-content elementor-clearfix\"><h2 class=\"wpr-grid-item-title elementor-repeater-item-329d1c6 wpr-grid-item-display-block wpr-grid-item-align-left wpr-pointer-none wpr-pointer-line-fx wpr-pointer-fx-fade\"><div class=\"inner-block\"><a target=\"_self\"  href=\"https:\/\/margotkb.com\/en\/madame-marius\/\">Madame Marius<\/a><\/div><\/h2><\/div><\/div><\/article><article class=\"wpr-grid-item elementor-clearfix post-503 post type-post status-publish format-standard hentry category-miseenpage category-supportludique\"><div class=\"wpr-grid-item-inner\"><div class=\"wpr-grid-media-wrap wpr-effect-size-medium\" data-overlay-link=\"yes\"><div class=\"wpr-grid-media-hover wpr-animation-wrap\"><div class=\"wpr-grid-media-hover-bg  wpr-overlay-fade-in wpr-anim-size-large wpr-anim-timing-ease-default wpr-anim-transparency\" data-url=\"https:\/\/margotkb.com\/en\/carnets-daventures\/\"><\/div><\/div><\/div><div class=\"wpr-grid-item-below-content elementor-clearfix\"><h2 class=\"wpr-grid-item-title elementor-repeater-item-329d1c6 wpr-grid-item-display-block wpr-grid-item-align-left wpr-pointer-none wpr-pointer-line-fx wpr-pointer-fx-fade\"><div class=\"inner-block\"><a target=\"_self\"  href=\"https:\/\/margotkb.com\/en\/carnets-daventures\/\">Adventure notebook<\/a><\/div><\/h2><\/div><\/div><\/article><article class=\"wpr-grid-item elementor-clearfix post-507 post type-post status-publish format-standard hentry category-identitegraphique category-miseenpage\"><div class=\"wpr-grid-item-inner\"><div class=\"wpr-grid-media-wrap wpr-effect-size-medium\" data-overlay-link=\"yes\"><div class=\"wpr-grid-media-hover wpr-animation-wrap\"><div class=\"wpr-grid-media-hover-bg  wpr-overlay-fade-in wpr-anim-size-large wpr-anim-timing-ease-default wpr-anim-transparency\" data-url=\"https:\/\/margotkb.com\/en\/domaine-de-toumai\/\"><\/div><\/div><\/div><div class=\"wpr-grid-item-below-content elementor-clearfix\"><h2 class=\"wpr-grid-item-title elementor-repeater-item-329d1c6 wpr-grid-item-display-block wpr-grid-item-align-left wpr-pointer-none wpr-pointer-line-fx wpr-pointer-fx-fade\"><div class=\"inner-block\"><a target=\"_self\"  href=\"https:\/\/margotkb.com\/en\/domaine-de-toumai\/\">Domaine de Touma\u00ef<\/a><\/div><\/h2><\/div><\/div><\/article><article class=\"wpr-grid-item elementor-clearfix post-509 post type-post status-publish format-standard hentry category-identitegraphique category-miseenpage category-reseauxsociaux category-web\"><div class=\"wpr-grid-item-inner\"><div class=\"wpr-grid-media-wrap wpr-effect-size-medium\" data-overlay-link=\"yes\"><div class=\"wpr-grid-media-hover wpr-animation-wrap\"><div class=\"wpr-grid-media-hover-bg  wpr-overlay-fade-in wpr-anim-size-large wpr-anim-timing-ease-default wpr-anim-transparency\" data-url=\"https:\/\/margotkb.com\/en\/lykkeway\/\"><\/div><\/div><\/div><div class=\"wpr-grid-item-below-content elementor-clearfix\"><h2 class=\"wpr-grid-item-title elementor-repeater-item-329d1c6 wpr-grid-item-display-block wpr-grid-item-align-left wpr-pointer-none wpr-pointer-line-fx wpr-pointer-fx-fade\"><div class=\"inner-block\"><a target=\"_self\"  href=\"https:\/\/margotkb.com\/en\/lykkeway\/\">Lykkeway<\/a><\/div><\/h2><\/div><\/div><\/article><article class=\"wpr-grid-item elementor-clearfix post-914 post type-post status-publish format-standard hentry category-identitegraphique category-supportludique\"><div class=\"wpr-grid-item-inner\"><div class=\"wpr-grid-media-wrap wpr-effect-size-medium\" data-overlay-link=\"yes\"><div class=\"wpr-grid-media-hover wpr-animation-wrap\"><div class=\"wpr-grid-media-hover-bg  wpr-overlay-fade-in wpr-anim-size-large wpr-anim-timing-ease-default wpr-anim-transparency\" data-url=\"https:\/\/margotkb.com\/en\/les-pepins-dolympe\/\"><\/div><\/div><\/div><div class=\"wpr-grid-item-below-content elementor-clearfix\"><h2 class=\"wpr-grid-item-title elementor-repeater-item-329d1c6 wpr-grid-item-display-block wpr-grid-item-align-left wpr-pointer-none wpr-pointer-line-fx wpr-pointer-fx-fade\"><div class=\"inner-block\"><a target=\"_self\"  href=\"https:\/\/margotkb.com\/en\/les-pepins-dolympe\/\">Les P\u00e9pins d'Olympe<\/a><\/div><\/h2><\/div><\/div><\/article><\/section>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bd278c3 elementor-widget elementor-widget-spacer\" data-id=\"bd278c3\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.14.0 - 26-06-2023 *\/\n.elementor-column .elementor-spacer-inner{height:var(--spacer-size)}.e-con{--container-widget-width:100%}.e-con-inner>.elementor-widget-spacer,.e-con>.elementor-widget-spacer{width:var(--container-widget-width,var(--spacer-size));--align-self:var(--container-widget-align-self,initial);--flex-shrink:0}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container,.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer,.e-con>.elementor-widget-spacer>.elementor-widget-container,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer{height:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner{height:var(--container-widget-height,var(--spacer-size))}<\/style>\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-ae90884\" data-id=\"ae90884\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0c46118 elementor-hidden-mobile elementor-widget elementor-widget-spacer\" data-id=\"0c46118\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-6036e46 elementor-section-full_width elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"6036e46\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-23ff7fa\" data-id=\"23ff7fa\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6fc2f7a elementor-arrows-position-inside elementor-widget elementor-widget-image-carousel\" data-id=\"6fc2f7a\" data-element_type=\"widget\" data-settings=\"{&quot;slides_to_show&quot;:&quot;1&quot;,&quot;navigation&quot;:&quot;arrows&quot;,&quot;autoplay&quot;:&quot;no&quot;,&quot;infinite&quot;:&quot;yes&quot;,&quot;effect&quot;:&quot;slide&quot;,&quot;speed&quot;:500}\" data-widget_type=\"image-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.14.0 - 26-06-2023 *\/\n.elementor-widget-image-carousel .swiper,.elementor-widget-image-carousel .swiper-container{position:static}.elementor-widget-image-carousel .swiper-container .swiper-slide figure,.elementor-widget-image-carousel .swiper .swiper-slide figure{line-height:inherit}.elementor-widget-image-carousel .swiper-slide{text-align:center}.elementor-image-carousel-wrapper:not(.swiper-container-initialized):not(.swiper-initialized) .swiper-slide{max-width:calc(100% \/ var(--e-image-carousel-slides-to-show, 3))}<\/style>\t\t<div class=\"elementor-image-carousel-wrapper swiper-container\" dir=\"ltr\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper\" aria-live=\"polite\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 of 3\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/margotkb.com\/wp-content\/uploads\/2023\/02\/Projects-Lykkeway1-scaled.jpg\" alt=\"Projects-Lykkeway1\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 of 3\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/margotkb.com\/wp-content\/uploads\/2023\/02\/Projects-Lykkeway2-scaled.jpg\" alt=\"Projects-Lykkeway2\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"3 of 3\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/margotkb.com\/wp-content\/uploads\/2023\/02\/Projects-Lykkeway3-scaled.jpg\" alt=\"Projects-Lykkeway3\" \/><\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-chevron-left\"><\/i>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-chevron-right\"><\/i>\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-0a9cb24 elementor-hidden-tablet\" data-id=\"0a9cb24\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-35fe032 elementor-widget elementor-widget-text-editor\" data-id=\"35fe032\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.14.0 - 26-06-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<h4>Lykkeway is a project by Catherine Maurin.\nAs psychotherapist in brief therapies, \nshe offers video and in-office sessions, \nin particular based on the MOSAIC \u00ae \nmethod and clinical EFT.<\/h4>\nThis project together was deployed\n in 4 parts:\nvisual identity, deployment on communication media, Instagram feed and website.\n<h3>A soft and dynamic logo<\/h3>\nA stable and dynamic text combined \nwith a line that evokes the link, the path \nand the helping relationship.\n\nThe dragonfly borrows the symbolism \nof the butterfly and water: life cycles, \ntransformation, the source of life \nand the multitude of states.<\/br><\/br>\nI declined this identity on various media: Flyer, business card, email signature, fee note, letterhead\u2026\n<h3>An <a style=\"text-decoration: underline; color:#98999B;\" href=\"https:\/\/www.instagram.com\/lykkeway\/\">Instagram account<\/a> with rythm and consistency<\/h3>\nThe visual identity has been declined \nin posts, covers of reels, live and stories \nto create a coherent and rhythmic whole.\n\nVisuals designed for each type of content, highlighting each particularity while \nmaintaining softness and fluidity.\n<h3>A complete and instinctive site<\/h3>\nThe visual identity was declined \non a 6 pages <a style=\"text-decoration: underline;\" href=\"https:\/\/www.lykkeway.com\/\">website<\/a> to discover \nCatherine\u2019s therapy offer.\n\nAfter the design work, I also worked \non the security and optimization \nof the website as well as its inclusivity. \nAnd of course, I adapted it for computer, \ntablet and mobile navigation.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-80707d5\" data-id=\"80707d5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c52829f elementor-widget elementor-widget-video\" data-id=\"c52829f\" data-element_type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.14.0 - 26-06-2023 *\/\n.elementor-widget-video .elementor-widget-container{overflow:hidden;transform:translateZ(0)}.elementor-widget-video .elementor-wrapper{aspect-ratio:var(--video-aspect-ratio)}.elementor-widget-video .elementor-wrapper iframe,.elementor-widget-video .elementor-wrapper video{height:100%;width:100%;display:flex;border:none;background-color:#000}@supports not (aspect-ratio:1\/1){.elementor-widget-video .elementor-wrapper{position:relative;overflow:hidden;height:0;padding-bottom:calc(100% \/ var(--video-aspect-ratio))}.elementor-widget-video .elementor-wrapper iframe,.elementor-widget-video .elementor-wrapper video{position:absolute;top:0;right:0;bottom:0;left:0}}.elementor-widget-video .elementor-open-inline .elementor-custom-embed-image-overlay{position:absolute;top:0;left:0;width:100%;height:100%;background-size:cover;background-position:50%}.elementor-widget-video .elementor-custom-embed-image-overlay{cursor:pointer;text-align:center}.elementor-widget-video .elementor-custom-embed-image-overlay:hover .elementor-custom-embed-play i{opacity:1}.elementor-widget-video .elementor-custom-embed-image-overlay img{display:block;width:100%}.elementor-widget-video .e-hosted-video .elementor-video{-o-object-fit:cover;object-fit:cover}.e-con-inner>.elementor-widget-video,.e-con>.elementor-widget-video{width:var(--container-widget-width);--flex-grow:var(--container-widget-flex-grow)}<\/style>\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"http:\/\/margotkb.com\/wp-content\/uploads\/2023\/02\/Lykkeway-video.mp4\" autoplay=\"\" loop=\"\" muted=\"muted\" playsinline=\"\" controlslist=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-af7dd17 elementor-hidden-desktop elementor-hidden-mobile elementor-widget elementor-widget-text-editor\" data-id=\"af7dd17\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h4>Lykkeway is a project by Catherine Maurin.\nAs psychotherapist in brief therapies, \nshe offers video and in-office sessions, \nin particular based on the MOSAIC \u00ae \nmethod and clinical EFT.<\/h4>\nThis project together was deployed\n in 4 parts:\nvisual identity, deployment on communication media, Instagram feed and website.\n<h3>A soft and dynamic logo<\/h3>\nA stable and dynamic text combined \nwith a line that evokes the link, the path \nand the helping relationship.\n\nThe dragonfly borrows the symbolism \nof the butterfly and water: life cycles, \ntransformation, the source of life \nand the multitude of states.<\/br><\/br>\nI declined this identity on various media: Flyer, business card, email signature, fee note, letterhead\u2026\n<h3>An <a style=\"text-decoration: underline;\" href=\"https:\/\/www.instagram.com\/lykkeway\/\">Instagram account<\/a> with rythm and consistency<\/h3>\nThe visual identity has been declined \nin posts, covers of reels, live and stories \nto create a coherent and rhythmic whole.\n\nVisuals designed for each type of content, highlighting each particularity while \nmaintaining softness and fluidity.\n<h3>A complete and instinctive site<\/h3>\nThe visual identity was declined \non a 6 pages <a style=\"text-decoration: underline;\" href=\"https:\/\/www.lykkeway.com\/\">website<\/a> to discover \nCatherine\u2019s therapy offer.\n\nAfter the design work, I also worked \non the security and optimization \nof the website as well as its inclusivity. \nAnd of course, I adapted it for computer, \ntablet and mobile navigation.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Tous les projets\/ Identit\u00e9 graphique\/ Mise en page\/ R\u00e9seaux sociaux\/ Support Ludique\/ Web\/ Madame Marius Carnet d&#8217;Aventures Domaine de Touma\u00ef Lykkeway Les P\u00e9pins d&#8217;Olympe Pr\u00e9c\u00e9dent Suivant Lykkeway c\u2019est le nom de projet de Catherine Maurin. Psychopraticienne en th\u00e9rapies br\u00e8ves, elle propose des s\u00e9ances en visio et en cabinet, notamment en s\u2019appuyant sur la m\u00e9thode MOSAIC [&hellip;]<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":[],"categories":[1,11,14,13],"tags":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/margotkb.com\/en\/wp-json\/wp\/v2\/posts\/509"}],"collection":[{"href":"https:\/\/margotkb.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/margotkb.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/margotkb.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/margotkb.com\/en\/wp-json\/wp\/v2\/comments?post=509"}],"version-history":[{"count":179,"href":"https:\/\/margotkb.com\/en\/wp-json\/wp\/v2\/posts\/509\/revisions"}],"predecessor-version":[{"id":1750,"href":"https:\/\/margotkb.com\/en\/wp-json\/wp\/v2\/posts\/509\/revisions\/1750"}],"wp:attachment":[{"href":"https:\/\/margotkb.com\/en\/wp-json\/wp\/v2\/media?parent=509"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/margotkb.com\/en\/wp-json\/wp\/v2\/categories?post=509"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/margotkb.com\/en\/wp-json\/wp\/v2\/tags?post=509"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}